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3 Reasons to Be Thankful for Good Sales People


"Your life, no matter how bad you think it is, is someone else's fairy tale"

~ Wale Ayeni

Thanksgiving has always been my favorite holiday. It does not have the pressure and expectations of gift-giving like Christmas does. It usually does not have the excesses of New Year's Eve. And it doesn't come with the over-stimulation of parades and fireworks like the 4th of July.

Properly observed, it is about friends, family, food – and - gratitude.

The year is winding down. Many business will rush to complete important tasks and then trail off for a bit. That is ok. It is often very difficult to either experience or express gratitude when running at full throttle.

With that in mind, here are 3 reasons to be grateful for good salespeople.

  1. If they work for us, they make our business go. The best salespeople are often the most committed individuals and create most of the orders that make the cash registers ring. They can face mountains of rejection and keep a positive attitude. And keep delivering. Old quote, "Nothing happens until somebody sells something."
  2. Despite the advent of the internet, and all the ability it gives us to search for ourselves, good salespeople always find something of value to bring us that we will not find on our own. True sales professionals get to know us and our needs so well that they can often zero in and suggest what we need or are looking for, even if we don't know it. Good salespeople are great resources.
  3. Good salespeople are strong customer service advocates. When something goes wrong with what we've purchased, the best salespeople are always there to help get things solved. They are passionate activists for our needs within their company. The best salespeople don't simply make the sale and go away, they make the sale and make sure that we are not only satisfied, but that our expectations are exceeded.

Take a moment this week to appreciate all the good salespeople in your life.

And to be grateful for everything else as well.

Happy Thanksgiving!

Brian Butler is the VP Business Development of The Allied Group and TAGmedica. He is also the author of two books: Find 'Em Get 'Em Keep 'Em and the recently released In Search Of...Customers!

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